Trust is critical to the success of small businesses, and in the age of digital security vulnerabilities, trust has become absolutely essential to your success.
As an IT solutions provider, we here at Matrix Integration understand as much as anyone the importance of trust in the digital age, where it is becoming easier and easier to have your data compromised.
Download our eBook to learn how to create and maintain trust in a small business, saving you from many of the threats that arise from a lack of trust in the digital age.
Trust Can Make or Break a Business
If you own a business, you are operating in an age where data breaches and cybersecurity threats are becoming more and more commonplace, year after year. It would not be an exaggeration to say that there has never been a time in history where businesses, at any moment in time throughout a working day (or during the off-hours), have had so many security threats looming within or without the company.
Because of the heightened amount of security threats brought on by the Internet age, it is more important than ever to build trust among your people, processes, and technologies. When you lay a solid foundation of trust, you and your team will be more confident in your defense against threats.
However, trust is hard to come by. The share of the global population that believes “most people can be trusted” fell by roughly 20% over the last 15 years.*
Why is There Less Trust?
The reasons for this sharp drop in trust can be speculated upon: The world has gone through several years of global uncertainty caused by the COVID-19 pandemic, economic inflation, supply chain shortages, and, of course, increased cybercrime.
It could be any combination of these things, along with other factors, that caused that significant decline.
Creating a Trusting Environment
Whatever the source of distrust, it is clear that there has never been a more important time to prioritize trust-building within your organization.
In small businesses, this is especially crucial, as most, if not all, of your company data is likely available to the majority of people on your team. Typically, the smaller the company, the bigger its vulnerabilities to security breaches.
Reaching out to a company like Matrix Integration can certainly help you stay protected against the many varieties of security threats, but even the best IT company can only go so far if there is a lack of trust at the core of your organization.
Trust Goes Beyond Security
Of course, it is not just your company’s security that will strengthen through trust. Virtually every aspect of your business, from day-to-day performance to customer satisfaction, will see an uptrend when you and your team feel a mutual confidence in each other.
Only when trust is at the heart of your daily operations will your company be able to grow consistently, meet its long-term objectives, and increase its revenue. From there on, you will be soaring higher and higher.
The Matrix Integration Solution
To help you discover how nurturing trust can lead to better outcomes in terms of job satisfaction, employee and customer retention, innovation, and, ultimately, your business’ bottom line, we’ve created a comprehensive eBook that discusses:
- · Forrester Research’s seven levers of trust
- · Steps to build trust among your people, processes and technologies
- · Actions that damage trust
- · How to repair broken trust